Weekend Update Jan 15-17January 13, 2010
“Trying to take a 5th weekend away from Avatar is the post-apocalyptic thriller, The Book Of Eli starring Denzel Washington. America is not the same anymore and Denzel is one of the few survivors. His mission is to protect a sacred book that holds the key to saving humanity. Another interesting take on the end of the world genre. With a 4-day weekend ahead due to Martin Luther King weekend, the film has the potential to take down Avatar for the number 1 spot. Buzz is good but ratings aren’t, so its going to be a toss-up. It is likely to open well on Friday, but depending on word of mouth, it could go either way. For now, this is the film to watch for the weekend”
Expanding – The Lovely Bones
Netflix It (The film was supposed to expand during the Christmas season, but the story and the lukewarm reviews pushed it back to this weekend. Not looking good for one of the previous best picture front-runners. The Peter Jackson film may be high on artistic value but may be worth the wait on DVD)
Also opening – The Spy Next Door
Forget It (This film reminds me of The Rock and The Pacifier, except its Jackie Chan as a CIA spy taking care of his girlfriends kids. Not a very original idea, but I guess with another holiday weekend and the Chipmunks out of the way, this film will attract that younger audience. I’m not betting on it though.)
Update: As of this afternoon (Jan 13) Fandango is reporting that 77% of its sales for this weekend are for Avatar. 74% of sales from movietickets.com. The Spy Next Door and The Book Of Eli both are selling at 2% – 3%! Not looking good for the new openers.